Sign Design Basics

Sign Design Basics


Size: Too many people underestimate the size of their business sign. The sign is of no use if it cannot be easily seen. Our photographic proof gives a good idea of how your custom signs will look when installed.

Who you are: Your logo and business name. This is your brand. Great design and layout, with consistency of colour and presentation, are the important elements here to ensure that your business sign stands out.

What you do: If your business name doesn’t say what you do, consider including a one-line summary of your business or your tag line which sets you apart from your competition. You might also choose to include a brief product or service listing, although the golden rule of business signage is ‘when in doubt, leave it out’.

Where you are: You can include your contact details, e.g. telephone number, web address fax number if appropriate, and possibly, your physical address.  Make sure that your sign tells people how they can contact you next.

White Space: White space is not necessarily white. It refers to the background of your sign, which does not include logo, text, or illustration. It is important to ‘let the sign breathe’ by having sufficient white space. We have all seen signs where all the area is crammed with information, but we probably haven’t bothered to take in any of it.

Prioritise: Your main message, usually your logo or branding, should be the biggest element on your sign. Less important information is smaller and less emphasised. This guides the eye to the most important message.